{"id":713,"date":"2021-01-27T09:00:15","date_gmt":"2021-01-27T17:00:15","guid":{"rendered":"https:\/\/seanrundle.com\/?p=713"},"modified":"2021-01-27T09:27:57","modified_gmt":"2021-01-27T17:27:57","slug":"why-these-homepages-are-so-engaging","status":"publish","type":"post","link":"https:\/\/seanrundle.com\/why-these-homepages-are-so-engaging\/","title":{"rendered":"Why these homepages are so engaging"},"content":{"rendered":"\n
You have 5 seconds to capture a visitor’s attention when they first click through to your website. If your website is too messy\/too confusing\/too formal, you can quickly lose a potential customer. <\/p>\n\n\n\n
You want your visitor\u2019s first experience to be a positive one. Here are some examples of homepages that have perfected their first impressions.<\/p>\n\n\n\n
Key features of an engaging website <\/strong><\/p>\n\n\n\n Loading Speed – <\/strong>Every website should strive to meet The 5-second rule. 2 seconds is the optimum loading speed, and an additional 3 seconds to understand what the site is offering. I encourage you to show your website to a friend or potential client for 5 seconds and then hide it. See if they can tell what the purpose of the site is? <\/p>\n\n\n
Hulu<\/a> has the perfect Headline. “Watch thousands of show and movies, with plans starting at $5.99\/month.” It tells you exactly what they are providing and for how much. It answers the basic questions the customer wants to know in a single succinct sentence.
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Apple’s<\/a> navigation menu is a perfect example of the 3 click rule. The menus are laid out in an intuitive manner, that clearly categorize all its products in easy to find locations. Clicking any of these top navigations gets you within a click or two to detailed product information.
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Spotify’s<\/a> CTA is front and center, and basically the only thing on the homepage. “Listening is everything. Millions of Songs and Podcasts. No credit card needed” “Get Spotify Free”<\/em>. This is a great example of a headline supporting a strong call to action. Why wouldn’t you sign up?
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Poise Pilates + Barre<\/a> has a great homepage that not only has a very professional video, showing what the customer will experience as they enter the studio. But also has professionally taken photos that showcase the studio. This imagery really captures the feel and vibe the studio wants to portray to its clients.
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Dropbox<\/a> clearly lays out the features and benefits of using its product. It has a very creative list of benefits featured on the homepage that can be expanded with additional details, and a corresponding picture on the right side of the page for each benefit. I really understand how Dropbox is going to improve my life.
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On Elite Fitness Center’s<\/a> homepage, we are using an app from Mindbody to pull client reviews that automatically post to the homepage. These are always up to date, and build trust that your place of business is active and thriving.
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Zapier<\/a> is a great example of a company that partners with many other big companies as part of its service offering. They have done a great job of featuring some of these companies on the top of their homepage as a way of gaining credibility with their users.
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