4 ways you can encourage local reviews

When searching google for any local business reviews, it is very important that your location show up front and center in these search results. Google offers a great tool called Google My Business page. You can create your business profile here if you don’t already have one setup. Google really values customer reviews to get your business to show up …

Build your brand by sharing knowledge

Many business owners are reluctant to share knowledge because they are afraid they’ll lose business by doing so. I believe it’s the opposite, by sharing knowledge you build trust and grow an audience that will continue to come back to you over and over again. These new opportunities that you can provide solutions for turn into easy sales. I personally …

Setting a schedule to avoid overwhelm

Spring Break is right around the corner, and my favorite time of year is here! Its a time to start making summer travel plans. Backyard BBQs and pool days are going to be here before we know it. Its a great time to to do some spring cleaning around the house, as well as at the office. Time is something …

The 5 point checklist for project success

My goal is when designing a site is to please you, and I can’t do that without your input. It is instrumental that, we as a team, are on the same page and have a clear path for the project. These site builds are a living and breathing entity and quite often the client’s needs evolve over the course of the …

Questions to ask your SEO expert

Hiring an SEO expert can be really confusing. For many business owners, it is overly technical, and most of the time, they just want to know if you can help. I have put together a list of green lights and some red flags that can help you narrow down if your SEO expert is up for the job. Green lights:  …

Connect with your customers through storytelling.

People love stories. Stories inspire us, fuel our imagination and invoke emotions. But what does that have to do with marketing?  Storytelling is the most powerful tool a business can use to make a connection with their audience. I recently watched a documentary on Tiger Wood’s life(I love watching documentaries). I am a big golf fan, and still a Tiger …

Why these homepages are so engaging

You have 5 seconds to capture a visitor’s attention when they first click through to your website. If your website is too messy/too confusing/too formal, you can quickly lose a potential customer.  You want your visitor’s first experience to be a positive one. Here are some examples of homepages that have perfected their first impressions. Key features of an engaging …

Connect with your clients by saying Thank You.

I recently signed up for a couple software applications that will help me be more productive with my day to day tasks. One of my new year resolutions is to automate as many of these tasks as possible. I was on the fence about one of the apps, and had a couple questions on how I could tailor it to …

5 tips to make your brand stand out from the crowd.

I recently saw a social media post showing a picture of the bread aisle, it highlighted that there were 15 different companies all essentially selling the same loafs of bread. Yet all of these businesses have successful brands with loyal customers. It got me thinking about how you stand out from the crowd in today’s crowded marketplace, where almost everything …

Set your business up for success in the New Year!

We are rapidly approaching the end of a very crazy 2020. I am so ready for 2021 to be here. It’s the time of year that I like to reflect on what worked and what didn’t with my web design business over the last year. I have come up with a short list of actionable ideas that will help propel …